Market Understanding
Starting from the brand, audience, platforms, and competitive landscape to identify the right direction for a campaign.
Focused on China.
Turning creative work into marketing results.
From market research and communications strategy to content production, creator partnerships, and on-the-ground execution, IDE supports brands’ marketing work in China.
ESTABLISHED200620+ years of China market experience
CORE PRACTICE
Strategy · Creative · Communications
From concept to executionWhat sets us apart
Coordinated Execution
Coordinating creative production, creator and media partnerships, and on-site execution as each project requires.
Ongoing Support
Taking on both clearly scoped one-off projects and continuous brand communications and content services.
Services
From strategy to execution, six connected capabilities
See service details ↗01
Digital Marketing Consulting
China market and competitor research, communications strategy, and channel planning.
02
Social Media Management
Content planning, production, and publishing, plus feedback review and reporting.
03
Content & Production
Bilingual copywriting, graphic design, photography, and video production.
04
Creator Partnerships
Creator sourcing and outreach, partnership coordination, and content distribution.
05
Events & Project Execution
Event planning, on-site coordination, and follow-up communications.
06
Brand Collaborations
Collaborative creative and project coordination built around a shared theme.
Selected work
Real work shaped by different needs
01 / SELECTED WORK
Cross-City Dining Experience
Matching creators to each restaurant’s character, linking pre-event buildup, in-the-moment social sharing, and post-visit posts into a connected series.
View details
02 / SELECTED WORK
Multi-City, Multi-Hotel Brand Campaign
Matching creators to the positioning of each hotel brand, coordinating simultaneous communications across multiple cities.
View details
03 / SELECTED WORK
Joint Multi-Hotel Activation
Multiple hotels taking part in the same event together, expressed through live sharing, real-time imagery, and a joint video.
View details
04 / SELECTED WORK
Cross-Category Themed Experience
Linking different scenes along a city trail, organizing creators and KOCs around the content.
View detailsLong-term operations
Long-term planning, ongoing delivery
Beyond one-off projects, IDE also provides brands with ongoing communications and professional content support.
Ongoing Destination Communications Multi-Year Bilingual Copywriting Ongoing Social Media Management
See more long-term partnership models ↗01
Research
Market, audience and competitor analysis
02
Plan
Strategy, annual, quarterly and monthly plans
03
Deliver
Brand-consistent assets, writing and publishing
04
Review
Results, feedback and reporting
Made for the idea.
Built for the platform.
WORDS — Brand copywriting, website content, and communications writing.
PHOTO — Photography and visual content.
FILM — Film and video content.
CONTACT
Planning a project in China?
Tell us about your brand, your project goals, and the support you need. Even an early-stage idea is a good place to start a conversation.
k@idechina.cn ↗